Who we are
Small by design. Senior by default.
Together, Lindsey and Jon took Uber across Sub-Saharan Africa. $600M+ in gross bookings, 60,000+ drivers, millions of riders, 30+ markets. No playbook. No safety net. Just execution at a scale most operators never see.
What we don't do
Every strategy is built to be executed.
We pick the right tools and stand behind the build.
Outcomes, milestones, retainers.
A small number of engagements at a time.
How we work
Full detail →Three phases. Run as sprints. Repeated until the function runs without us.
We diagnose what to attack, deploy the work, drive the outcome, then start again with what we learned.
We identify the biggest opportunities.
Embed in the team. Build using the best available tools, including AI. Run it from day one.
Track weekly. Hand off when it runs without us.
Case studies
Detailed write-ups on specific engagements.
